MARKETING PROJECTS

DMC

UGA DIGITAL MARKETING COMPETITION, 2016

1st place team out of 25 teams total. Devised and pitched an integrated digital marketing campaign for Coca-Cola Freestyle under the mentorship of marketing experts in Atlanta. As the team's Media Director, I formulated campaign strategy and designed advertising materials, graphics, and videos for our campaign. Winning prize trip to San Francisco to tour Silicon Valley companies and network with UGA alumni.


BRAND COMPARISON

BuzzFeed and Mashable are two popular news websites. In this report, I compare and contrast the social media channels of these two brands and conduct a sentiment analysis through Social Mention.

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EMAIL SERVICE RECOMMENDATION

Alan's is a pretend bakery/deli located in the Metro Atlanta Area. In this report, I analyze the features of MailChimp and Constant Contact to help Alan's find the best email service provider that will meet their business needs.

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DIGITAL MEASUREMENT STRATEGY

Ladera is a resort located in St. Lucia. In this report, I analyze Ladera's website and develop a recommended strategy on how to better reach their target market using Google Analytics.

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